| | 1 | Title: | Marketing Plans Department Records subseries  | | | | Accession: | 1007 | | | | Creator: | Ford Motor Company | | | | Abstract: | Mark II Continental study made by J. Schwartz as a guide to introduction of Mark III. Also study of marketing the Continental. Includes historical data on Mark I and Mark II. Releases and speeches are included, also reproductions of sections of the book, "The Lincoln Continental", by O'Cee Rich. Folders on advertising, colors featured, consumer image, discontinuation reasons, product characteristics, Mark II pre-announcement campaign, pricing, quality control, sales volume, stimulus for product development. | | | | Subjects: | Advertising | Marketing | | | | Similar Items: | Find |
| 2 | Title: | Ford Listens records, 1970-1976 | | | | Accession: | 1835 | | | | Creator: | Ford Motor Company. Marketing Department. | | | | Abstract: | Program established by Ford Motor Company in the 1970s to receive and respond to customer inquiries about the company's products and services. Records consist of original research sheets and material used by Ford Listens staff to answer the questions including press releases, clippings, photographs, publications, and manuals. | | | | Subjects: | Ford, Henry, 1917-1987 | Iacocca, Lee A., 1924- | Nader, Ralph, 1934- | Ford Motor Company. Marketing Department. | Ford Motor Company. Customer Service Division | Ford Motor Company--Public relations. | Automobile industry and trade | Advertising | Automobiles--Safety measures | Automobiles--Seat belts | Edsel automobile | Ford automobile | Lincoln automobile | Marketing | Mercury automobile | Pinto automobile | Pollution | Safety. | Sales promotion | Press releases | Clippings | Photographs | Publications | Vertical files | | | | Similar Items: | Find |
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