| | 1 | Title: | Marketing Plans Department Records subseries  | Requires cookie* | | | Accession: | 1007 | | | | Creator: | Ford Motor Company | | | | Abstract: | Mark II Continental study made by J. Schwartz as a guide to introduction of Mark III. Also study of marketing the Continental. Includes historical data on Mark I and Mark II. Releases and speeches are included, also reproductions of sections of the book, "The Lincoln Continental", by O'Cee Rich. Folders on advertising, colors featured, consumer image, discontinuation reasons, product characteristics, Mark II pre-announcement campaign, pricing, quality control, sales volume, stimulus for product development. | | | | Subjects: | Advertising | Marketing | | | | Similar Items: | Find |
| 4 | Title: | Automotive product literature collection, 1895-ongoing | Requires cookie* | | | Accession: | 175 | | | | Creator: | Benson Ford Research Center | | | | Abstract: | The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide. | | | | Subjects: | Automobile industry and trade | Automobile dealers | Automobiles--Handbooks, manuals, etc. | Automobiles, Foreign | Automobiles, Steam | Edsel automobile | Automobiles, Electric | Ford automobile | General Motors automobiles | Lincoln automobile | Mercury automobile | Marketing | Sales promotion | Press releases | Ford Motor Company. | General Motors Corporation | Brochures | Manuals (instructional materials). | Photographs | Publications | Sales catalogs | | | | Similar Items: | Find |
| 5 | Title: | Ford Listens records, 1970-1976 | Requires cookie* | | | Accession: | 1835 | | | | Creator: | Ford Motor Company. Marketing Department. | | | | Abstract: | Program established by Ford Motor Company in the 1970s to receive and respond to customer inquiries about the company's products and services. Records consist of original research sheets and material used by Ford Listens staff to answer the questions including press releases, clippings, photographs, publications, and manuals. | | | | Subjects: | Ford, Henry, 1917-1987 | Iacocca, Lee A., 1924- | Nader, Ralph, 1934- | Ford Motor Company. Marketing Department. | Ford Motor Company. Customer Service Division | Ford Motor Company--Public relations. | Automobile industry and trade | Advertising | Automobiles--Safety measures | Automobiles--Seat belts | Edsel automobile | Ford automobile | Lincoln automobile | Marketing | Mercury automobile | Pinto automobile | Pollution | Safety. | Sales promotion | Press releases | Clippings | Photographs | Publications | Vertical files | | | | Similar Items: | Find |
| 6 | Title: | Automotive Press Kit Collection, 2006 Addendum, 1945-2000 (bulk 1990-2000) | Requires cookie* | | | Accession: | 1845.1 | | | | Creator: | Ford Motor Company | | | | Abstract: | The Automotive Press Kit collection, 2006 Addendum, is an intentionally assembled collection consisting of press kits, packets, and releases. The press kits encompass a wide variety of American and foreign automotive and automotive-related manufacturers and include press releases for publication, photographs, slides, and electronic media. | | | | Subjects: | Advertising--Automobiles | Advertising--Transportation | Automobile industry and trade | Automobile supply industry. | Automobiles--Design and construction | Automobiles--Exhibitions. | Automobiles--Maintenance and repair | Automobile racing | Automobiles--Parts. | Farm equipment | Ford trucks | Marketing | Sales promotion | Sport utility vehicles | Traffic safety | Tractors | Trucks | Press releases | Ford Motor Company--Anniversaries, etc. | Ford Motor Company--Employees. | Ford Motor Company--Executives. | Ford Motor Company. Office of Public Relations. | Ford Motor Company--Public relations. | Compact discs | Photographs | | | | Similar Items: | Find |
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