BENSON FORD
RESEARCH CENTER

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Advertising, Magazine[X]
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Advertisements. (2)
Advertising--Automobiles (2)
Ford automobile (2)
Lincoln automobile (2)
Mercury automobile (2)
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Copeland, Robert F. G., 1902-1966. (1)
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World War, 1914-1918--War Bonds and Funds (1)
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1Title:  Automobile advertisements series, 1903-1994 (bulk 1923-1959) 
 Accession:  19 
 Creator:  Ford Motor Company. 
 Abstract:  The Automobile Advertisements series contains advertisements for the Edsel, Ford, Lincoln and Mercury cars. Special use automobiles, such as police cars and taxis, as well as advertisements for dealer shows featuring new models are also found in this series. The advertisements are arranged by size. Within each size category the advertisements are arranged alphabetically by make, chronologically by model year and then alphabetically by title of the advertisement. When there is no applicable model year, the date has been determined by the date of publication. Advertisements which feature the full line of Ford Motor Company automobiles have been organized with the ads entitled Ford, unless the illustrations or text refers to a specific make and then is filed in the appropriate grouping. Likewise, advertisements which feature both Lincoln and Mercury automobiles have been placed with Lincoln. Although there were no automobiles produced during 1942-1945 model years, there were advertisements in 1945 promoting the resumption of new models for the 1946 model year. These advertisements have been designated as 1945 advertisements whereas the 1946 advertisements focus on the features of the actual 1946 models. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Edsel automobile | Ford automobile | Lincoln automobile | Mercury automobile | Ford Motor Company. | Advertisements. | Proofs. | Tear sheets. 
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2Title:  Advertising Department scrapbooks subseries, 1934-1952. 
 Accession:  722 
 Creator:  Ford Motor Company. Lincoln-Mercury Division. 
 Abstract:  The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Automobile dealers | Automobile industry and trade | Ford automobile | Lincoln automobile | Lincoln Continental automobile--History. | Mercury automobile | Sales promotion | Copeland, Robert F. G., 1902-1966. | Ford Motor Company. Lincoln Division. | Ford Motor Company. Lincoln-Mercury Division. Advertising Department. | Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. | Advertisements. | Scrapbooks 
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3Title:  Research Center General Advertisement Collection, 1850-2019 
 Accession:  RC.50 
 Creator:  Henry Ford (Organization). Benson Ford Research Center 
 Abstract:  The General Advertisement Collection is an intentionally assembled collection which contains advertising tear sheets, advertising proof sheets, and advertisements clipped from periodicals on a variety of subjects. The material is arranged alphabetically by subject. The Clothing and Dress and Office Furniture subjects are heavily represented in the collection. 
 Subjects:  Advertising, Newspaper | Advertising, Magazine | Advertising agencies | Agricultural machinery | Agricultural implements | Airlines | Airplanes | Alcoholic beverages | Antifreeze solutions | Antiseptics | Automobiles--Bodies | Automobiles--Maintenance and repair | Automobiles--Motors | Automobiles--Tires | Automobiles--Transmission devices | Rental automobiles | Automobiles--Models | Beverages | Bicycles | Blacksmithing | Boat trailers | Boilers | Books | Bookbinders | Bookbinding | Boots | Bottle feeding | Building materials | Bus lines | Business consultants | Candy | Cereals, Prepared | Child car seats | Cigarettes | Cleaning compounds | Clocks and watches | Clothing and dress | Combs | Concrete | Condiments | Corsets | Cosmetics | Dental hygiene | Dietary supplements | Drugs | Dyes and dyeing | Firearms | Floor coverings | Food | Fuel | Furnaces | Furniture | Gasoline | Glassware | Hats | Household appliances | Hydraulic motors | Hypnotism | Insurance | Ironwork | Jewelry | Lawn mowers | Lighting | Lubricating oils | Machine shops | Machinery | Marine engines | Matches | Mattresses | Meat | Medical instruments and apparatus | Millstones | Airplanes--Models | Motion pictures | Music publishing | Musical instruments | Neckties | Newspapers | Ocean liners | Office furniture | Packaging | Paint | Paper | Patent lawyers | Patent medicines | Periodicals | Petroleum products | Pharmaceutical industry | Phonograph | Photography | Plumbing--Equipment and supplies | Printing | Printing presses | Radio--Receivers and reception | Railroads | Razors | Refrigerators | Safes | Sanatoriums | Scales (Weighing instruments) | Sculpture | Seeds | Sewing--Equipment and supplies | Sewing machines | Shoes | Silverware | Soap | Soap box derbies | Soups | Spark plugs. | Stationery | Steam-engines | Stoves | Electric railroads--Cars | Sweeteners | Textile fabrics | Tobacco | Tools | Tourism | Toys | Travel agents | Typewriters | Typewriting | Underwear | Wheelchairs | Windows | World War, 1914-1918--War Bonds and Funds | Writing--Materials and instruments | Herman Miller, Inc. | Advertisments | proofs | tear sheets 
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