XTF: Search Results

1	Title:	Truck Product Literature Collection
	Accession:	180
	Creator:	Henry Ford (Organization). Benson Ford Research Center
	Abstract:	The Truck Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by truck manufacturers and used primarily by truck dealers or sales agents to market and sell trucks.
	Subjects:	Trucks \| Ford trucks \| Marketing \| Sales promotion \| Press releases \| Brochures \| Manuals (Instructional materials) \| Photographs \| Publications \| Sales Catalogs
	Matches: 1 hit	...by the Ford Motor Company during the period of time from...
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2	Title:	Ford Listens records, 1970-1976
	Accession:	1835
	Creator:	Ford Motor Company. Marketing Department.
	Abstract:	Program established by Ford Motor Company in the 1970s to receive and respond to customer inquiries about the company's products and services. Records consist of original research sheets and material used by Ford Listens staff to answer the questions including press releases, clippings, photographs, publications, and manuals.
	Subjects:	Ford, Henry, 1917-1987 \| Iacocca, Lee A., 1924- \| Nader, Ralph, 1934- \| Ford Motor Company. Marketing Department. \| Ford Motor Company. Customer Service Division \| Ford Motor Company--Public relations. \| Automobile industry and trade \| Advertising \| Automobiles--Safety measures \| Automobiles--Seat belts \| Edsel automobile \| Ford automobile \| Lincoln automobile \| Marketing \| Mercury automobile \| Pinto automobile \| Pollution \| Safety. \| Sales promotion \| Press releases \| Clippings \| Photographs \| Publications \| Vertical files
	Matches: 1 hit	...time. The program was run by the Marketing Department of Ford...
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