Subject | • | Marketing | [X] | | • | Photographs |
(4)
| | • | Press releases |
(4)
| | • | Publications | [X] | | • | Sales promotion |
(4)
| | • | Brochures |
(3)
| | • | Automobile industry and trade |
(2)
| | • | Edsel automobile |
(2)
| | • | Ford automobile |
(2)
| | • | Ford trucks |
(2)
| | • | Lincoln automobile |
(2)
| | • | Manuals (Instructional materials) |
(2)
| | • | Mercury automobile |
(2)
| | • | Sales Catalogs |
(2)
| | • | Trucks |
(2)
| | • | Advertising |
(1)
| | • | Automobile dealers |
(1)
| | • | Automobiles, Electric |
(1)
| | • | Automobiles, Foreign |
(1)
| | • | Automobiles, Steam |
(1)
| | • | Automobiles--Handbooks, manuals, etc. |
(1)
| | • | Automobiles--Safety measures |
(1)
| | • | Automobiles--Seat belts |
(1)
| | • | Clippings |
(1)
| | • | Ford Motor Company. |
(1)
| | • | Ford Motor Company. Customer Service Division |
(1)
| | • | Ford Motor Company. Marketing Department. |
(1)
| | • | Ford, Henry, 1917-1987 |
(1)
| | • | General Motors Corporation |
(1)
| | • | General Motors automobiles |
(1)
| | • | Iacocca, Lee A., 1924- |
(1)
| | • | Manuals (instructional materials). |
(1)
| | • | Nader, Ralph, 1934- |
(1)
| | • | Pinto automobile |
(1)
| | • | Pollution |
(1)
| | • | Safety. |
(1)
| | • | Vertical files |
(1)
|
| | 3 | Title: | Automotive product literature collection, 1895-ongoing  | | | | Accession: | 175 | | | | Creator: | Benson Ford Research Center | | | | Abstract: | The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide. | | | | Subjects: | Automobile industry and trade | Automobile dealers | Automobiles--Handbooks, manuals, etc. | Automobiles, Foreign | Automobiles, Steam | Edsel automobile | Automobiles, Electric | Ford automobile | General Motors automobiles | Lincoln automobile | Mercury automobile | Marketing | Sales promotion | Press releases | Ford Motor Company. | General Motors Corporation | Brochures | Manuals (instructional materials). | Photographs | Publications | Sales catalogs | | | | Similar Items: | Find |
| 4 | Title: | Ford Listens records, 1970-1976 | | | | Accession: | 1835 | | | | Creator: | Ford Motor Company. Marketing Department. | | | | Abstract: | Program established by Ford Motor Company in the 1970s to receive and respond to customer inquiries about the company's products and services. Records consist of original research sheets and material used by Ford Listens staff to answer the questions including press releases, clippings, photographs, publications, and manuals. | | | | Subjects: | Ford, Henry, 1917-1987 | Iacocca, Lee A., 1924- | Nader, Ralph, 1934- | Ford Motor Company. Marketing Department. | Ford Motor Company. Customer Service Division | Ford Motor Company--Public relations. | Automobile industry and trade | Advertising | Automobiles--Safety measures | Automobiles--Seat belts | Edsel automobile | Ford automobile | Lincoln automobile | Marketing | Mercury automobile | Pinto automobile | Pollution | Safety. | Sales promotion | Press releases | Clippings | Photographs | Publications | Vertical files | | | | Similar Items: | Find |
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