BENSON FORD
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1Title:  Automobile advertisements series, 1903-1994 (bulk 1923-1959) Requires cookie*
 Accession:  19 
 Creator:  Ford Motor Company. 
 Abstract:  The Automobile Advertisements series contains advertisements for the Edsel, Ford, Lincoln and Mercury cars. Special use automobiles, such as police cars and taxis, as well as advertisements for dealer shows featuring new models are also found in this series. The advertisements are arranged by size. Within each size category the advertisements are arranged alphabetically by make, chronologically by model year and then alphabetically by title of the advertisement. When there is no applicable model year, the date has been determined by the date of publication. Advertisements which feature the full line of Ford Motor Company automobiles have been organized with the ads entitled Ford, unless the illustrations or text refers to a specific make and then is filed in the appropriate grouping. Likewise, advertisements which feature both Lincoln and Mercury automobiles have been placed with Lincoln. Although there were no automobiles produced during 1942-1945 model years, there were advertisements in 1945 promoting the resumption of new models for the 1946 model year. These advertisements have been designated as 1945 advertisements whereas the 1946 advertisements focus on the features of the actual 1946 models. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Edsel automobile | Ford automobile | Lincoln automobile | Mercury automobile | Ford Motor Company. | Advertisements. | Proofs. | Tear sheets. 
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2Title:  Advertising Department scrapbooks subseries, 1934-1952. Requires cookie*
 Accession:  722 
 Creator:  Ford Motor Company. Lincoln-Mercury Division. 
 Abstract:  The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Automobile dealers | Automobile industry and trade | Ford automobile | Lincoln automobile | Lincoln Continental automobile--History. | Mercury automobile | Sales promotion | Copeland, Robert F. G., 1902-1966. | Ford Motor Company. Lincoln Division. | Ford Motor Company. Lincoln-Mercury Division. Advertising Department. | Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. | Advertisements. | Scrapbooks 
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