BENSON FORD
RESEARCH CENTER

finding aids
archival and manuscript collections

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1Title:  Advertising Department scrapbooks subseries, 1934-1952. 
 Accession:  722 
 Creator:  Ford Motor Company. Lincoln-Mercury Division. 
 Abstract:  The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Automobile dealers | Automobile industry and trade | Ford automobile | Lincoln automobile | Lincoln Continental automobile--History. | Mercury automobile | Sales promotion | Copeland, Robert F. G., 1902-1966. | Ford Motor Company. Lincoln Division. | Ford Motor Company. Lincoln-Mercury Division. Advertising Department. | Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. | Advertisements. | Scrapbooks 
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2Title:  Automotive product literature collection, 1895-ongoing 
 Accession:  175 
 Creator:  Benson Ford Research Center 
 Abstract:  The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide. 
 Subjects:  Automobile industry and trade | Automobile dealers | Automobiles--Handbooks, manuals, etc. | Automobiles, Foreign | Automobiles, Steam | Edsel automobile | Automobiles, Electric | Ford automobile | General Motors automobiles | Lincoln automobile | Mercury automobile | Marketing | Sales promotion | Press releases | Ford Motor Company. | General Motors Corporation | Brochures | Manuals (instructional materials). | Photographs | Publications | Sales catalogs 
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3Title:  Ford Listens records, 1970-1976 
 Accession:  1835 
 Creator:  Ford Motor Company. Marketing Department. 
 Abstract:  Program established by Ford Motor Company in the 1970s to receive and respond to customer inquiries about the company's products and services. Records consist of original research sheets and material used by Ford Listens staff to answer the questions including press releases, clippings, photographs, publications, and manuals. 
 Subjects:  Ford, Henry, 1917-1987 | Iacocca, Lee A., 1924- | Nader, Ralph, 1934- | Ford Motor Company. Marketing Department. | Ford Motor Company. Customer Service Division | Ford Motor Company--Public relations. | Automobile industry and trade | Advertising | Automobiles--Safety measures | Automobiles--Seat belts | Edsel automobile | Ford automobile | Lincoln automobile | Marketing | Mercury automobile | Pinto automobile | Pollution | Safety. | Sales promotion | Press releases | Clippings | Photographs | Publications | Vertical files 
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