XTF: Search Results

1	Title:	Lincoln V-12 Sales Letters records, 1932
	Accession:	1760
	Creator:	Ford Motor Company. Lincoln Division.
	Abstract:	In 1932, the Lincoln Division of Ford Motor Company initiated an individualized sales program to promote their new line of 12 cylinder Lincoln luxury cars. The Lincoln V-12 sales letter records contains over 300 original and facsimile letters to and from the Lincoln Division Sales Department concerning the 1932 12 cylinder Lincoln.
	Subjects:	Hatch, Arthur D. \| Ford Motor Company. Lincoln Motor Company Division \| Ford Motor Company. Lincoln Division. \| Lincoln Motor Company (Detroit, Mich.) \| Automobile industry and trade \| Branches (business enterprises) \| Lincoln automobile \| Sales letters
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2	Title:	Advertising Department scrapbooks subseries, 1934-1952.
	Accession:	722
	Creator:	Ford Motor Company. Lincoln-Mercury Division.
	Abstract:	The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department.
	Subjects:	Advertising--Automobiles \| Advertising, Magazine \| Advertising, Newspaper \| Automobile dealers \| Automobile industry and trade \| Ford automobile \| Lincoln automobile \| Lincoln Continental automobile--History. \| Mercury automobile \| Sales promotion \| Copeland, Robert F. G., 1902-1966. \| Ford Motor Company. Lincoln Division. \| Ford Motor Company. Lincoln-Mercury Division. Advertising Department. \| Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. \| Advertisements. \| Scrapbooks
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