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BENSON FORD
RESEARCH CENTER

finding aids

archival and manuscript collections


Search: Automobile dealers in subject [X] Sales promotion in subject [X]	Modify Search \| New Search
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1	Title:	James Snitgen collection, 1936-1940
	Accession:	1653
	Creator:	Snitgen, James
	Abstract:	The collection contains phonograph records and filmstrips used as promotional and training materials for Ford Motor Company dealerships.
	Subjects:	Automobile dealers \| Sales promotion \| Selling--Automobiles \| Selling--Trucks \| Filmstrips \| Sound recordings
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2	Title:	Dealer Sales Training audio-visual Collection, 1930-1957
	Accession:	1668
	Creator:	Benson Ford Research Center
	Abstract:	This collection contains phonograph records, reel-to-reel\ audio tapes, filmstrips created by Ford Motor Company for sales training. The collection also includes several compact discs that contain copies of the original materials.
	Subjects:	Automobile dealers \| Sales promotion \| Selling--Automobiles \| Selling--Trucks \| Filmstrips \| Sound recordings
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3	Title:	Advertising Department scrapbooks subseries, 1934-1952.
	Accession:	722
	Creator:	Ford Motor Company. Lincoln-Mercury Division.
	Abstract:	The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department.
	Subjects:	Advertising--Automobiles \| Advertising, Magazine \| Advertising, Newspaper \| Automobile dealers \| Automobile industry and trade \| Ford automobile \| Lincoln automobile \| Lincoln Continental automobile--History. \| Mercury automobile \| Sales promotion \| Copeland, Robert F. G., 1902-1966. \| Ford Motor Company. Lincoln Division. \| Ford Motor Company. Lincoln-Mercury Division. Advertising Department. \| Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. \| Advertisements. \| Scrapbooks
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4	Title:	Automotive product literature collection, 1895-ongoing
	Accession:	175
	Creator:	Benson Ford Research Center
	Abstract:	The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide.
	Subjects:	Automobile industry and trade \| Automobile dealers \| Automobiles--Handbooks, manuals, etc. \| Automobiles, Foreign \| Automobiles, Steam \| Edsel automobile \| Automobiles, Electric \| Ford automobile \| General Motors automobiles \| Lincoln automobile \| Mercury automobile \| Marketing \| Sales promotion \| Press releases \| Ford Motor Company. \| General Motors Corporation \| Brochures \| Manuals (instructional materials). \| Photographs \| Publications \| Sales catalogs
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