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BENSON FORD
RESEARCH CENTER

finding aids

archival and manuscript collections


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1	Title:	Lincoln-Mercury Sales Records Series, 1929-1942
	Accession:	481
	Creator:	Ford Motor Company. General Sales Department
	Abstract:	The Lincoln-Mercury Sales records series contains correspondence and subject files of the General Sales Department regarding Lincoln and Mercury automobiles. Of interest in the records are summary reports on branch personnel, branch operations, prices, production, purchasing, sales, shipments and specifications; correspondence regarding custom built Lincoln automobiles such as hearses, ambulances, armour-plated cars and limousines; and employment applications with attached photographs of Lincoln sales branch personnel around the United States. The records also include Lincoln and Lincoln-Zephyr general letters.
	Subjects:	Ambulances \| Automobile dealers \| Ford automobile \| Hearses (Vehicles) \| Limousines \| Lincoln automobile \| Mercury automobile \| Zephyr automobile \| Ford Motor Company--Employees \| Ford Motor Company. General Sales Department \| Photographs \| Portraits
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2	Title:	Advertising Department scrapbooks subseries, 1934-1952.
	Accession:	722
	Creator:	Ford Motor Company. Lincoln-Mercury Division.
	Abstract:	The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department.
	Subjects:	Advertising--Automobiles \| Advertising, Magazine \| Advertising, Newspaper \| Automobile dealers \| Automobile industry and trade \| Ford automobile \| Lincoln automobile \| Lincoln Continental automobile--History. \| Mercury automobile \| Sales promotion \| Copeland, Robert F. G., 1902-1966. \| Ford Motor Company. Lincoln Division. \| Ford Motor Company. Lincoln-Mercury Division. Advertising Department. \| Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. \| Advertisements. \| Scrapbooks
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3	Title:	World's Fair photographs series, 1933-1964 (bulk 1933-1940)
	Accession:	64.167.232
	Creator:	Ford Motor Company. Photograpic Department.
	Abstract:	Ford Motor Company was a leading exhibitor in world fairs and other expositions held in America between 1934 and the early 1960s. This collection, consisting of 8x10 black and white photographic prints, documents various aspects of Ford's involvement including buildings, exhibits, displays, employees, celebrities and special events.
	Subjects:	Exhibitions--20th century. \| Exhibition buildings \| Exhibit booths \| Rotundas \| Public relations--Automobile trade \| Automobile industry workers \| Lincoln-Zephyr automobile. \| Ford automobile \| Mercury automobile \| Families--United States. \| Tourism \| Automobile industry and trade--By-products. \| Celebrities \| Automobile dealers \| Soybean products \| Roads \| Automobile driver education \| Ford, Henry, 1863-1947. \| Ford, Edsel, 1893-1943. \| Disney, Walt, 1901-1966. \| Ford Motor Company--Exhibitions. \| Ford Motor Company--Employees. \| Ford Rotunda (Dearborn, Mich.) \| Henry Ford (Organization) \| Henry Ford Trade School. \| Ford Village Industries. \| WED Enterprises, Inc. \| Century of Progress International Exposition (1933-1934 : Chicago, Ill.) \| Texas Centennial (1936 : Dallas, Tex.) \| California Pacific International Exposition (1935-1936 : San Diego, Calif.) \| New York World's Fair (1939-1940) \| New York World's Fair (1964-1965) \| Photographs. \| Portraits. \| Group portraits. \| Aerial views.
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4	Title:	Automotive product literature collection, 1895-ongoing
	Accession:	175
	Creator:	Benson Ford Research Center
	Abstract:	The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide.
	Subjects:	Automobile industry and trade \| Automobile dealers \| Automobiles--Handbooks, manuals, etc. \| Automobiles, Foreign \| Automobiles, Steam \| Edsel automobile \| Automobiles, Electric \| Ford automobile \| General Motors automobiles \| Lincoln automobile \| Mercury automobile \| Marketing \| Sales promotion \| Press releases \| Ford Motor Company. \| General Motors Corporation \| Brochures \| Manuals (instructional materials). \| Photographs \| Publications \| Sales catalogs
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5	Title:	General Photographs series, 1913-1954
	Accession:	833
	Creator:	Ford Motor Company. Photographic Department.
	Abstract:	Ford Motor Company photographers recorded the company’s manufacturing work and contributions to innovation around the nation and world. This series contains photographic prints and negatives created by the company’s first photographic department.
	Subjects:	Ford, Henry, 1863-1947. \| Ford, Edsel, 1893-1943. \| Ford family \| Kahlo, Frida, 1907- \| Rickenbacker, Eddie, 1890-1973 \| Rivera, Diego, 1886-1957 \| Ford Motor Company. Photographic Department. \| Ford Motor Company. Highland Park Plant \| Ford Motor Company. Rouge River Plant \| Ford Motor Company. Willow Run Bomber Plant. \| Ford Motor Company. Marine operations. \| Ford Motor Company--Buildings. \| Ford Motor Company--Employees. \| Ford Motor Company--Executives. \| Henry Ford (Organization) \| Ford Village Industries. \| Henry Ford Trade School. \| Dearborn Inn (Dearborn, Mich.) \| Detroit Institute of Arts \| Ford Fleet. \| Ford Rotunda (Dearborn, Mich.) \| Henry Ford Hospital. \| Fair Lane (Dearborn, Mich.) \| Assembly line methods \| Automobile industry and trade \| Automobile industry workers \| Automobile factories \| Automobile dealers \| Aircraft industry \| Factories--Design and construction \| Aircraft industry \| Airplanes \| Buses \| Ford automobile \| Lincoln automobile \| Mercury automobile \| Cargo ships \| Industry and education \| Industrial buildings \| Photographers \| Power-plants \| Radio--History \| Rubber industry and trade \| Service stations \| Soybean products \| Tractors \| Trucks \| Vehicles, Military \| Women automobile industry workers \| African American automobile industry workers \| Photographs. \| Photographic prints \| Portraits. \| Group portraits. \| Negatives (Photographic)
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