BENSON FORD
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archival and manuscript collections

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1Title:  Advertising Department scrapbooks subseries, 1934-1952. 
 Accession:  722 
 Creator:  Ford Motor Company. Lincoln-Mercury Division. 
 Abstract:  The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Automobile dealers | Automobile industry and trade | Ford automobile | Lincoln automobile | Lincoln Continental automobile--History. | Mercury automobile | Sales promotion | Copeland, Robert F. G., 1902-1966. | Ford Motor Company. Lincoln Division. | Ford Motor Company. Lincoln-Mercury Division. Advertising Department. | Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. | Advertisements. | Scrapbooks 
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2Title:  Automotive Press Kit Collection, 2006 Addendum, 1945-2000 (bulk 1990-2000) 
 Accession:  1845.1 
 Creator:  Ford Motor Company 
 Abstract:  The Automotive Press Kit collection, 2006 Addendum, is an intentionally assembled collection consisting of press kits, packets, and releases. The press kits encompass a wide variety of American and foreign automotive and automotive-related manufacturers and include press releases for publication, photographs, slides, and electronic media. 
 Subjects:  Advertising--Automobiles | Advertising--Transportation | Automobile industry and trade | Automobile supply industry. | Automobiles--Design and construction | Automobiles--Exhibitions. | Automobiles--Maintenance and repair | Automobile racing | Automobiles--Parts. | Farm equipment | Ford trucks | Marketing | Sales promotion | Sport utility vehicles | Traffic safety | Tractors | Trucks | Press releases | Ford Motor Company--Anniversaries, etc. | Ford Motor Company--Employees. | Ford Motor Company--Executives. | Ford Motor Company. Office of Public Relations. | Ford Motor Company--Public relations. | Compact discs | Photographs 
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3Title:  Automotive Press Kit Collection, 1946-2006 (bulk 1990-2000) 
 Accession:  1845 
 Creator:  Ford Motor Company 
 Abstract:  The Automotive Press Kit collection is an intentionally assembled collection consisting of press kits, packets, and releases. The press kits encompass a wide variety of American and foreign automotive and automotive-related manufacturers and include press releases for publication, photographs, slides, and electronic media. 
 Subjects:  Advertising--Automobiles | Advertising--Transportation | Automobile industry and trade | Automobile supply industry. | Automobiles--Design and construction | Automobiles--Exhibitions. | Automobiles--Maintenance and repair | Automobile racing | Automobiles--Parts. | Farm equipment | Ford trucks | Marketing | Sales promotion | Sport utility vehicles | Traffic safety | Tractors | Trucks | Press releases | Ford Motor Company--Anniversaries, etc. | Ford Motor Company--Employees. | Ford Motor Company--Executives. | Ford Motor Company. Office of Public Relations. | Ford Motor Company--Public relations. | Compact discs | Photographs 
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