BENSON FORD
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finding aids
archival and manuscript collections

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1Title:  American Road marketing and publicity photographs series, 1903-1964 (bulk 1920-1950) 
 Accession:  1859 
 Creator:  Ford Motor Company. Archives. 
 Abstract:  A set of photographs called American Road that was created primarily as a resource to help staff of the Ford Motor Company Archives answer requests for historical photographs that fell under the heading "something about roads." 
 Subjects:  Ford, Henry, 1863-1947 | Ford Motor Company. Archives | Advertising--Automobiles | Automobile dealers | Automobile driving on mountain roads | Automobile driving in bad weather | Automobile travel | Automobile--Social aspects | Bridges | Ferries | Ford automobile | Ford Model T automobile | Railroads | Roads | Roads--Design and construction | Street-railroads | Transportation--History | Women automobile drives | Aerial photographs | Photographs | Cityscapes | Landscapes | Streetscapes 
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2Title:  Gaston Plantiff papers, 1905-1931 (bulk 1920-1930) 
 Accession:  66 
 Creator:  Plantiff, Gaston, 1874-1934. 
 Abstract:  Gaston Plantiff was New York Branch Manager for Ford Motor Company from 1913-1929. The papers consist of files maintained by Plantiff during this time. 
 Subjects:  Plantiff, Gaston 1874-1934. | Ford Motor Company. | Ford Motor Company -- New York. | Bulow, Robert. | Ford, Edsel, 1893-1943. | Kanzler, Ernest Carlton, 1892-1967. | Sorensen, Charles Emil, 1881-1968. | Neutral Conference for Continuous Mediation 1916. | Automobile industry and trade | Automobile dealers | Advertising--Automobiles | Tractors | Correspondence 
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3Title:  Advertising Department scrapbooks subseries, 1934-1952. 
 Accession:  722 
 Creator:  Ford Motor Company. Lincoln-Mercury Division. 
 Abstract:  The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Automobile dealers | Automobile industry and trade | Ford automobile | Lincoln automobile | Lincoln Continental automobile--History. | Mercury automobile | Sales promotion | Copeland, Robert F. G., 1902-1966. | Ford Motor Company. Lincoln Division. | Ford Motor Company. Lincoln-Mercury Division. Advertising Department. | Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. | Advertisements. | Scrapbooks 
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