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BENSON FORD
RESEARCH CENTER

finding aids
archival and manuscript collections

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'Sales promotion' in subject
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1Title:  Dealer Sales Training audio-visual Collection, 1930-1957 Requires cookie*
 Accession:  1668 
 Creator:  Benson Ford Research Center 
 Abstract:  This collection contains phonograph records, reel-to-reel\ audio tapes, filmstrips created by Ford Motor Company for sales training. The collection also includes several compact discs that contain copies of the original materials. 
 Subjects:  Automobile dealers | Sales promotion | Selling--Automobiles | Selling--Trucks | Filmstrips | Sound recordings 
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2Title:  James Snitgen collection, 1936-1940 Requires cookie*
 Accession:  1653 
 Creator:  Snitgen, James 
 Abstract:  The collection contains phonograph records and filmstrips used as promotional and training materials for Ford Motor Company dealerships. 
 Subjects:  Automobile dealers | Sales promotion | Selling--Automobiles | Selling--Trucks | Filmstrips | Sound recordings 
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3Title:  Truck Product Literature Collection Requires cookie*
 Accession:  180 
 Creator:  Henry Ford (Organization). Benson Ford Research Center 
 Abstract:  The Truck Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by truck manufacturers and used primarily by truck dealers or sales agents to market and sell trucks. 
 Subjects:  Trucks | Ford trucks | Marketing | Sales promotion | Press releases | Brochures | Manuals (Instructional materials) | Photographs | Publications | Sales Catalogs 
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4Title:  Truck Product Literature Collection, 2006 Addendum Requires cookie*
 Accession:  180.1 
 Creator:  Henry Ford (Organization). Benson Ford Research Center 
 Abstract:  The Truck Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by truck manufacturers and used primarily by truck dealers or sales agents to market and sell trucks. 
 Subjects:  Trucks | Ford trucks | Marketing | Sales promotion | Press releases | Brochures | Manuals (Instructional materials) | Photographs | Publications | Sales Catalogs 
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5Title:  Advertising Department scrapbooks subseries, 1934-1952. Requires cookie*
 Accession:  722 
 Creator:  Ford Motor Company. Lincoln-Mercury Division. 
 Abstract:  The Advertising Department assisted the Sales Department in the preparation and production of sales promotion materials and materials to be used in the training of dealer retail salesmen. The subseries contains scrapbooks maintained by Robert F. G. Copeland, advertising manager for Lincoln-Mercury Division, which include: Ford used car advertising; Ford V-8 magazine advertising, Lincoln magazine and newspaper advertising, Mercury magazine and newspaper advertising; Announcement advertising for new Lincoln-Mercury dealers; Lincoln-Mercury dealer advertising and advertising fund; Lincoln-Mercury promotional materials; and a flip chart on the purpose of the Advertising Department. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Automobile dealers | Automobile industry and trade | Ford automobile | Lincoln automobile | Lincoln Continental automobile--History. | Mercury automobile | Sales promotion | Copeland, Robert F. G., 1902-1966. | Ford Motor Company. Lincoln Division. | Ford Motor Company. Lincoln-Mercury Division. Advertising Department. | Ford Motor Company. Lincoln-Mercury Division. Marketing Plans Department. | Advertisements. | Scrapbooks 
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6Title:  Automotive product literature collection, 1895-ongoing Requires cookie*
 Accession:  175 
 Creator:  Benson Ford Research Center 
 Abstract:  The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide. 
 Subjects:  Automobile industry and trade | Automobile dealers | Automobiles--Handbooks, manuals, etc. | Automobiles, Foreign | Automobiles, Steam | Edsel automobile | Automobiles, Electric | Ford automobile | General Motors automobiles | Lincoln automobile | Mercury automobile | Marketing | Sales promotion | Press releases | Ford Motor Company. | General Motors Corporation | Brochures | Manuals (instructional materials). | Photographs | Publications | Sales catalogs 
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7Title:  Ford Listens records, 1970-1976 Requires cookie*
 Accession:  1835 
 Creator:  Ford Motor Company. Marketing Department. 
 Abstract:  Program established by Ford Motor Company in the 1970s to receive and respond to customer inquiries about the company's products and services. Records consist of original research sheets and material used by Ford Listens staff to answer the questions including press releases, clippings, photographs, publications, and manuals. 
 Subjects:  Ford, Henry, 1917-1987 | Iacocca, Lee A., 1924- | Nader, Ralph, 1934- | Ford Motor Company. Marketing Department. | Ford Motor Company. Customer Service Division | Ford Motor Company--Public relations. | Automobile industry and trade | Advertising | Automobiles--Safety measures | Automobiles--Seat belts | Edsel automobile | Ford automobile | Lincoln automobile | Marketing | Mercury automobile | Pinto automobile | Pollution | Safety. | Sales promotion | Press releases | Clippings | Photographs | Publications | Vertical files 
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8Title:  Automotive Press Kit Collection, 2006 Addendum, 1945-2000 (bulk 1990-2000) Requires cookie*
 Accession:  1845.1 
 Creator:  Ford Motor Company 
 Abstract:  The Automotive Press Kit collection, 2006 Addendum, is an intentionally assembled collection consisting of press kits, packets, and releases. The press kits encompass a wide variety of American and foreign automotive and automotive-related manufacturers and include press releases for publication, photographs, slides, and electronic media. 
 Subjects:  Advertising--Automobiles | Advertising--Transportation | Automobile industry and trade | Automobile supply industry. | Automobiles--Design and construction | Automobiles--Exhibitions. | Automobiles--Maintenance and repair | Automobile racing | Automobiles--Parts. | Farm equipment | Ford trucks | Marketing | Sales promotion | Sport utility vehicles | Traffic safety | Tractors | Trucks | Press releases | Ford Motor Company--Anniversaries, etc. | Ford Motor Company--Employees. | Ford Motor Company--Executives. | Ford Motor Company. Office of Public Relations. | Ford Motor Company--Public relations. | Compact discs | Photographs 
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9Title:  Automotive Press Kit Collection, 1946-2006 (bulk 1990-2000) Requires cookie*
 Accession:  1845 
 Creator:  Ford Motor Company 
 Abstract:  The Automotive Press Kit collection is an intentionally assembled collection consisting of press kits, packets, and releases. The press kits encompass a wide variety of American and foreign automotive and automotive-related manufacturers and include press releases for publication, photographs, slides, and electronic media. 
 Subjects:  Advertising--Automobiles | Advertising--Transportation | Automobile industry and trade | Automobile supply industry. | Automobiles--Design and construction | Automobiles--Exhibitions. | Automobiles--Maintenance and repair | Automobile racing | Automobiles--Parts. | Farm equipment | Ford trucks | Marketing | Sales promotion | Sport utility vehicles | Traffic safety | Tractors | Trucks | Press releases | Ford Motor Company--Anniversaries, etc. | Ford Motor Company--Employees. | Ford Motor Company--Executives. | Ford Motor Company. Office of Public Relations. | Ford Motor Company--Public relations. | Compact discs | Photographs 
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10Title:  Herman Miller collection, 1923-2006 Requires cookie*
 Accession:  89.177 
 Creator:  Herman Miller, Inc. 
 Abstract:  Herman Miller, Inc. is a furniture company based in Zeeland, Michigan. The collection is primarily comprised of trade catalogs, product literature, and publications documenting the furniture, its designers, and the company's history. 
 Subjects:  Chadwick, Don, 1936- | Eames, Charles, 1907-1978 | Eames, Ray, 1912-1988 | Girard, Alexander, 1907-1993 | Nelson, George, 1908-1986 | Propst, Robert, 1921- | Rohde, Gilbert, 1894-1944 | Stumpf, William, 1936- | Herman Miller, Inc. | Herman Miller, Inc.--History | Furniture | Furniture--Marketing | Furniture design | Furniture designers | Office furniture | Sales promotion | Oral histories | Trade catalogs | Microfiche | Color transparencies | Floppy disks | Videocassettes | Audiocassettes | Audio tape | Photographic negatives | Optical disks | Compact discs 
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