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BENSON FORD
RESEARCH CENTER

finding aids
archival and manuscript collections

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1Title:  Automotive product literature collection, 1895-ongoing Requires cookie*
 Accession:  175 
 Creator:  Benson Ford Research Center 
 Abstract:  The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide. 
 Subjects:  Automobile industry and trade | Automobile dealers | Automobiles--Handbooks, manuals, etc. | Automobiles, Foreign | Automobiles, Steam | Edsel automobile | Automobiles, Electric | Ford automobile | General Motors automobiles | Lincoln automobile | Mercury automobile | Marketing | Sales promotion | Press releases | Ford Motor Company. | General Motors Corporation | Brochures | Manuals (instructional materials). | Photographs | Publications | Sales catalogs 
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2Title:  P.J. Gaughan collection, 1952-1967 Requires cookie*
 Accession:  1686 
 Creator:  Gaughan, P.J. 
 Abstract:  P. J. Gaughan was a product planning executive in the Central Product Planning Office (CPPO) in the mid 1950s and early 1960s. During this time, the CPPO assembled a large collection of photographs, taken at various auto shows, which were used by the Ford Motor Company Car Product Planning Department to analyze the styling of competitor cars between 1951 and 1967. 
 Subjects:  Gaughan, P. J. | Ford Motor Company. Product Planning and Design Department. Central Product Planning Office. | Ford Motor Company--Exhibitions. | Detroit Auto Show. | General Motors Motorama. | New York International Auto Show. | Automobile industry and trade | Automobiles--Exhibitions. | Automobiles--Design and construction. | Experimental automobiles | Exhibitions--Detroit. | Exhibitions--New York. | Exhibitions--Chicago. | Sports cars | Ford automobile | Thunderbird automobile | General Motors automobiles | Photographs. | Photographic prints 
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