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BENSON FORD
RESEARCH CENTER

finding aids
archival and manuscript collections

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1Title:  Automobile advertisements series, 1903-1994 (bulk 1923-1959) Requires cookie*
 Accession:  19 
 Creator:  Ford Motor Company. 
 Abstract:  The Automobile Advertisements series contains advertisements for the Edsel, Ford, Lincoln and Mercury cars. Special use automobiles, such as police cars and taxis, as well as advertisements for dealer shows featuring new models are also found in this series. The advertisements are arranged by size. Within each size category the advertisements are arranged alphabetically by make, chronologically by model year and then alphabetically by title of the advertisement. When there is no applicable model year, the date has been determined by the date of publication. Advertisements which feature the full line of Ford Motor Company automobiles have been organized with the ads entitled Ford, unless the illustrations or text refers to a specific make and then is filed in the appropriate grouping. Likewise, advertisements which feature both Lincoln and Mercury automobiles have been placed with Lincoln. Although there were no automobiles produced during 1942-1945 model years, there were advertisements in 1945 promoting the resumption of new models for the 1946 model year. These advertisements have been designated as 1945 advertisements whereas the 1946 advertisements focus on the features of the actual 1946 models. 
 Subjects:  Advertising--Automobiles | Advertising, Magazine | Advertising, Newspaper | Edsel automobile | Ford automobile | Lincoln automobile | Mercury automobile | Ford Motor Company. | Advertisements. | Proofs. | Tear sheets. 
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2Title:  Automotive product literature collection, 1895-ongoing Requires cookie*
 Accession:  175 
 Creator:  Benson Ford Research Center 
 Abstract:  The Automotive Product Literature collection is an intentionally assembled collection of sales, promotional and informational material published by automotive manufacturers and used primarily by automotive dealers or sales agents to market and sell automobiles. The collection includes sales brochures, press kits, press releases, service bulletins, photographs, comparative literature, color and trim books and color chips, salesman's manuals, owner's manuals and reference books for over 1000 past and present automobile manufacturers worldwide. 
 Subjects:  Automobile industry and trade | Automobile dealers | Automobiles--Handbooks, manuals, etc. | Automobiles, Foreign | Automobiles, Steam | Edsel automobile | Automobiles, Electric | Ford automobile | General Motors automobiles | Lincoln automobile | Mercury automobile | Marketing | Sales promotion | Press releases | Ford Motor Company. | General Motors Corporation | Brochures | Manuals (instructional materials). | Photographs | Publications | Sales catalogs 
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3Title:  Ford Listens records, 1970-1976 Requires cookie*
 Accession:  1835 
 Creator:  Ford Motor Company. Marketing Department. 
 Abstract:  Program established by Ford Motor Company in the 1970s to receive and respond to customer inquiries about the company's products and services. Records consist of original research sheets and material used by Ford Listens staff to answer the questions including press releases, clippings, photographs, publications, and manuals. 
 Subjects:  Ford, Henry, 1917-1987 | Iacocca, Lee A., 1924- | Nader, Ralph, 1934- | Ford Motor Company. Marketing Department. | Ford Motor Company. Customer Service Division | Ford Motor Company--Public relations. | Automobile industry and trade | Advertising | Automobiles--Safety measures | Automobiles--Seat belts | Edsel automobile | Ford automobile | Lincoln automobile | Marketing | Mercury automobile | Pinto automobile | Pollution | Safety. | Sales promotion | Press releases | Clippings | Photographs | Publications | Vertical files 
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